Author Archives: Beth McKeon

A new look is just the beginning

Today, we’re announcing a big upgrade to the look and feel of the Kids Calendar. A new logo and branding!

All summer, I’ve been working with a talented team of college interns to propel the Kids Calendar forward. One of my design interns, Melinda Draut, said she was particularly interested in branding. How lucky for me! I’ve been wanting to improve our logo for a long time.

And with a new web app in the works, a Kickstarter campaign about to launch, and plans to expand to new cities in the next few months, there was no better time to revamp the logo and look of our product.

Here’s an announcement video to give you a taste:

I love the new logo for several reasons.

First, I think the colors are bright and fun, without being childish. Often, I see websites geared toward parents taking on a cutesy, immature design. While the Kids Calendar showcases fun activities for kids, it’s designed to help adults!

Also, as Melinda and I discussed imagery for the logo, I remembered how often I have relied on images of maps when creating designs for the Kids Calendar. One year, I even hand-painted a watercolor drawing of Lawrence for an activity at our Kids Summer Fun Fair! The map design is a subtle reminder that, while we grow as a company, we will always be focused on serving communities at a local level.

This new logo is just the first of many announcements and improvements we have planned for the coming weeks!

Stay tuned on our Facebook page!

Run with unmatched passion

This post features Kennedy O’Dell, a summer marketing intern for the Kids Calendar, who is leading our Kickstarter campaign. A few of us from the team attended Startup Weekend KC at the end of May. Below, Kennedy shares her experience and what she learned. (What I learned is that I would like to have all ofContinue Reading

Burn it all down

I don’t generally take time away from work to attend conferences. I like digging in and making progress on the work more than spending time talking to people about it. However, I went to EntreFest to reconnect with the incredible startup community in Iowa and friends I made during the Iowa Startup Accelerator.     I gotContinue Reading

Believe in Abundance

  I love this quote from Cheryl Strayed (Tiny Beautiful Things). Building a startup is hard work. It feels a little easier when I’m reminded that there really is enough to go around.

Lawrence Lives Interview

Bailey Dereus at Lawrence Lives published a lovely article about the Kids Calendar this week. In some ways, I think she captured the spirit of this business better than I’ve been able to do. Maybe I should hire her to be my publicist?!

1 Million Cups Kansas City

After the success of my presentation in Lawrence, I visited Kansas City to further challenge myself. Going from a 5o-person audience to speaking at Kauffman Labs in front of 200+ people was a big step up! From the questions I got, I’m not sure the audience really understood what I was trying to do, butContinue Reading

1 Million Cups Lawrence

I presented at 1 Million Cups – Lawrence to share my plans for growing the Kids Calendar to new cities. I really appreciated the support and enthusiasm of the crowd. So many friends and friendly faces in the audience! Watch the presentation